Need
Pain Points
Concerns
Must Haves
Would Be Nice
Research: Used advanced sites spacejam.com, myspace.com, xanga.com and of course ibm.com to pattern ease of use and architecture. Little time to interview stakeholders (product mgmt, board members, legal, medical, marketing and IT), instead we used online forms to gather consensus.
Insights: Business units would like a publishing tool. Content management solution will work for most publishers except product. Product teams want publishing guidelines and need a faster way to publish product information. Product sites will be responsible for individual product sites, can not be on corporate portal. The Board just wants everything done yesterday. Users want to have information they can trust and be able to recommend to friends and family.
Conclusions: Business units would like a publishing tool. Content management solution will work for most publishers except product. Product teams want publishing guidelines and need a faster way to publish product information. Product sites will be responsible for individual product sites, can not be on corporate portal. The Board just wants everything done yesterday. Users want to have information they can trust and be able to recommend to friends and family.