StartUp CRO
It all started with a conversation between two Directors at a mid-size Pharma/Device company. We had an idea about starting a Contract Research Organization to provide biostatistics and statistical programming services for the Medical Device and Pharmaceutical industries, first in the California market, and expanding as business demands.
The Need
We had experienced the problems common when dealing with CROs that prioritize serving the needs of big Pharma. We knew there had to be a better way to support the under-served start-up, small, and midsize organizations.
Axcent Case Study
Need
- Design corporate portal
- Architect site and user flow
- Registration Process for New Users
Attributes:
- Predictive Analytics
- Electronic Data Submission
- 3D Imaging and Barcode scanning
Pain points:
- StartUp all NEW content and messaging
- Validate accuracy of information
- Develop company image before product
Concerns:
- Short timeline, quality should not be compromised
- Should be intuitive and simple to use, but scaleable
- Membership with levels and unique flows
Must Haves:
- Easy to navigate, must have breadcrumbs
- Membership community
- Google tags and analytics
Would Be Nice:
- A/B user testing unmoderated
- Statistical graphic data interface
- Intranet dashboard
